I am a multidisciplinary Director of Packaging Development with critical thinking and problem-solving skills in Project Launch Management, Packaging Structure Development, and Creative Design roles.
Branding &
Logo Design
Marketing Communications Collateral
945
Products Launched
845
Pixels Pushed
2341
Cups Of Coffee
582
Packages Developed
Packaging Structure Development
Proven expertise leading the packaging structure development of consumer and/or B2B products working closely with international suppliers and vendors
Creative Design Direction
Experience leading a team of creative designers and production artist to a cohesive design solution that reveals a compelling product story
Print Production
Expert level proficiency of offset printing artwork setup including plate process for CMYK, Pantone, embossing, foils, laminates & varnishes
.
Project Launch Management
Manage packaging development assets, creative deliverables and production timelines with cross-functional teams throughout product development lifecycles and stage gates
Photography
Proficient with conceptualizing a product story & shot list, managing models, optimizing lighting sets, and shooting + editing images for social, web, and retail campaigns
Supplier RFQ & Procurement
Comprehensive experience working with and managing multiple local and international supplier relationships for the purpose of NPD/RFQ/RFP development, cost targets and packaging supply chain optimization
Creative Design Rockstar
With over 20 years of packaging expertise in creative design, print production, structural engineering, and project management, I seamlessly drive end-to-end packaging innovation & management. Through collaboration with leading global brands, I’ve crafted compelling, high-impact solutions to complex challenges.
Print Production Expert
Technical Expertise
Proficient in color theory, including CMYK, RGB, Pantone, RAL and spot color processes ensuring accurate color reproduction across all press types and substrates. Using calibrated Proofers with G7 GRACoL profiles, outputs are guaranteed to prevent color deviations.
Software Proficiency
Experience leveraging Adobe Creative Suite for design and pre-press file preparation helps with meticulous production workflows, ensuring efficient and accurate processing of print-ready files.
Print Supplier Management
Experience auditing, coordinating, and enforcing quality controls with print suppliers ensuring that press output meets defined color standards. Working closely with vendors, I am able to assess capabilities, verify capacity requirements and swiftly resolve crisis-level obstacles.
Package Development
UX Design.
Experience designing functional packaging solutions that enhance your customer's engagement throughout the unboxing experience. A well thought out UX incorporates form-factors that are simple and intuitive while delivering an inviting reveal.
Package Development
Engineer. Pack. Test. Retest.
With proven expertise in designing innovative packaging solutions and managing program lifecycles from concept to manufacturing, I drive packaging development programs through comprehensive testing protocols, including drop, vibration, leak, and industry standards like ISTA/ASTM/ISO. Comprehensive package testing is a critical step to optimizing performance for any NPI product launch.
Merchandisers
Point-of-purchase (POP) displays, point-of-sale (POS) countertop displays & PDQ's
Experience planning, designing and executing strategic product offerings for point-of-sale & in-store merchandisers. Strategically designed merchandisers and POP displays attract potential customers, sparking product engagement that boosts brand awareness and drive sales. Internal research reveals that strategically designed and positioned merchandisers can increase conversions by up to 18%.
Package Development
Casepack Setup, Compliance & Optimization
With expertise in designing and optimizing primary, secondary, and tertiary packaging for maximum palletization and containerization efficiency, I help deliver solutions that increase product casepack density, reduce transportation costs, enhance supply chain performance, and meet global compliance and sustainability goals.
How can I help support your team?
Let’s take the next step and talk about how your organization can benefit from my skills & expertise
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